Est. London
Ice with intent
VVSBoyz was built on one idea: the shine you see on a red carpet should not need a jeweller's appointment or a five-figure invoice. We set VVS-grade moissanite by hand into precision cases and price them for the people actually wearing them.
Set by hand, one stone at a time
Every bezel, lug and bracelet link is set individually under a loupe. No glue, no pressed plates — each stone sits in its own cut seat so the light bounces the way it should.
Moissanite refracts more brilliantly than diamond, which is why we use it. It is harder than sapphire, it does not cloud, and it lets us build a fully iced piece that you can actually wear every day of the week.
VVS-grade only
We reject anything with visible inclusions. If it does not read clean under 10x magnification, it does not leave the bench.
Finished in the UK
Cases are assembled, regulated and quality-checked in our London workshop before dispatch.
Two-year movement cover
Every watch is covered for two years, with stone-replacement service available for life.
Worn loud
Our pieces come out of the same world as the music, the trainers and the nights that run long. Luxury without the hush — designed to be seen from across the room.
If you want something specific — a dial colour, a strap, a full blackout build — talk to us. Bespoke commissions run through the same bench as the main line.
